Fractional CMO · Head of eCommerce
I'm Greg Yeadon. I lead growth for consumer brands doing $20M to $500M on Amazon, Walmart, TikTok Shop and DTC. I find the growth in your data, move the money to it, and build the team and tools to keep it going.
Book a 30-minute call →+62%
Walmart growth, year over year
Tripled Walmart investment for a national CPG brand. Sales up 67% and new-to-brand customers doubled in the first month.
−80%
DTC acquisition cost
Found where DTC was losing money and reset the strategy. Cost to acquire a customer fell 80% in two months.
3x
Pet brand growth
Tripled revenue for a pet brand while holding 40+ points of gross margin.
4 in 6
Analytics platforms in 6 months
Built a measurement stack from zero: incrementality, AI search, customer economics and content scoring.
Built for consumer brands doing $20M to $500M that are ready for their next stage of growth and want a senior leader who owns the number, without a full-time C-suite hire.
01
Amazon, Walmart, TikTok Shop and DTC. Traffic you don't have to outbid for, and pages that convert it.
02
Full-funnel plans built backward from where the product sells. Social discovery that shows up as retail sales.
03
Analytics is my strong suit. I find the insight in your data, move dollars to what's incremental, and give your CFO a plan they trust.
04
I build the tools, process and team that keep working after I leave. AI your people actually use.
You'll see it working every week. We review the number together, read incrementality on every major dollar, and run to a 90-day plan your CFO signs off on.
Led eCommerce at Mondelez, CLIF Bar and Central Garden & Pet. Wrote CLIF Bar's first eCommerce strategy. Named eCommerce Innovator of the Year by the Path to Purchase Institute.
Bought Vizit's AI three times as a customer, then joined the Series B company to deploy it at enterprise brands. I know what tech delivers and what it doesn't.
Kellogg MBA. Built and led teams for more than ten years. I run on fewer, bigger, better bets.
"Greg is a builder."
"I'd bet on Greg in any market, any team, any problem worth solving."
"He was the first person I worked with to apply AI directly to ecommerce conversion, specifically optimizing product imagery on Amazon, long before it was fashionable."
"A rare combination of being both strategically focused while also being a disciplined tactician; he gets things done!"
"I was constantly impressed with his ability to focus on measurable results."
"He challenged me to be more strategic and analytical."
Your part-time CMO or head of eCommerce. I own the plan, the team and the number.
One big problem, a set timeline. A Walmart or Amazon reset, a TikTok Shop launch, a measurement build.
A standing session for CEOs who want a commerce operator in their corner. I also advise commerce and AI companies that sell to brands.
30 minutes. Bring your toughest channel.